These days, I mainly do content strategy and media relations, getting great companies and nonprofits into the press. Since I was a journalist for a long time, I have firsthand knowledge of what news folks are looking for. I was most recently Communications Officer at the Skoll Foundation, which included media relations, executive communications, special-events liaison and VIP support, blogging and social media. Before that, I was Editor-in-Chief of Seattle Bride magazine, health startup Trusera.com and guidebook Northwest Best Places; teacher at the University of Washington (Communications 359: Writing for Mass Media); and journalist at the Seattle Times, Detroit Free Press, Parents and In Style magazines. I love throwing dinner parties, connecting people, reading books, yoga, helping plan charity events, and laughing.
One of my most recent accomplishments was growing one Twitter channel by 200,000 followers in four years.
WHAT I DO
Have a presentation or keynote? Moderating a panel?
About to go on TV and want to be prepared? Have an interview tomorrow and not sure what they might ask?
I can manage media relationships, pitch, or simply consult on tactics and angles for coverage.
“Sally was a go-to freelancer for me when I was an editor at iVillage.” —Elena Mauer, former senior editor at iVillage (NBC Universal) + current adjunct professor at Pace University’s Masters in Publishing program in NYC
SOCIAL MEDIA COACHING
“Sally is a delight to work with. Working within my budget, she taught me how to run my Instagram, Facebook and e-mail marketing to take my business to a new level. She increased my social media traffic and in-store foot traffic and the best part is that it’s always fun to see Sally – she is a pleasure to be around.”—Marie Lee, Felipa’s Boutique
Because I was a traditional journalist for so long, I know how to tell a story and connect with your customers.
A few companies I have worked with.