Sally Farhat Kassab offers complete professional communications services when the team is overwhelmed. She works with PR agencies, nonprofit and corporate communications departments on short and long-term contracts. She was most recently Communications Officer at the Skoll Foundation, which included media relations, executive communications, special-events liaison and VIP support, blogging and social media. Before that, she was Editor-in-Chief of Seattle Bride magazine, health startup Trusera.com and guidebook Northwest Best Places; teacher at the University of Washington (Communications 359); and journalist at the Seattle Times, Detroit Free Press, Parents magazine and In Style. Sally has a soft spot for her home state of Washington, a love of dinner parties, reading books and laughing.
One of her most recent accomplishments was growing one Twitter channel by 200,000 followers in four years.
WHAT I DO
Have a presentation or keynote? Moderating a panel?
About to go on TV and want to be prepared? Have an interview tomorrow and not sure what they might ask?
I can manage media relationships, pitch, or simply consult on tactics and angles for coverage.
I can write or edit blogs, case studies, annual reports, web pages and more.
SOCIAL MEDIA COACHING
Does your executive know they should tweet but just doesn’t know where to begin? Do you just want to improve your Twitter engagement?
Because I was a traditional journalist for so long, I know how to tell a story and connect with your customers.
A few companies I have worked with.