Sally Farhat Kassab is a Seattle-based former journalist. She is currently freelance. Previously: Communications Officer at the Skoll Foundation, which included public relations, blogging, and social media. Before that: Editor of Seattle Bride magazine and Trusera.com and Northwest Best Places (a guidebook); teacher at the University of Washington (Communications 359); and journalist at the Seattle Times, Detroit Free Press, Parents magazine and In Style. Sally has a soft spot for her home state of Washington, a love of dinner parties, reading books and laughing.
One of her most recent accomplishments was growing one Twitter channel by 200,000 followers in four years.
WHAT I DO
Have a presentation or keynote? Moderating a panel?
About to go on TV and want to be prepared? Have an interview tomorrow and not sure what they might ask?
Are you a PR firm who wants to know why a client isn’t getting much news coverage? Or a small business who wants to get on TV and in newspapers?
I can write or edit blogs, case studies, annual reports, web pages and more.
SOCIAL MEDIA COACHING
Are you an executive or a small-business owner who knows they should tweet but just don’t know where to begin? Do you have a Twitter account but want to make it better?
Because I was a traditional journalist for so long, I know how to tell a story and connect with your customers.
A few companies I have worked with.